A Black Friday Success Story

Confidence in your website performance during peak time

Client profile

A US-based women's clothing e-commerce company with an annual revenue of $280 million

Goal

Ensure their website could smoothly handle increased customer traffic during the Black Friday sales event

Challenge:

Ensuring the site handles 5x more traffic smoothly without impacting user experience

Swiftly identifying potential website performance issues

Meeting these objectives quickly and affordably with minimal staff and no complex infrastructure management

Solution

To address these challenges, the company turned to Perforator.io.
The solution involved:

Realistic Simulation

5000 of browser instances were launched in the cloud to simulate actual user behavior, including browsing, adding items to carts, and completing purchases

Reduced workloads

Utilizing the client's existing Selenium QA logic to facilitate a rapid and comprehensive testing setup

Precise Bottleneck Identification

Automated detection of performance issues, enabling targeted optimizations

Results:

Quick Detection and Fixes: 100% areas needing improvement were identified right after the test and addressed promptly, ensuring no bottlenecks could hearts the shopping experience

Improved Page Loading Speed: After optimization based on Perforator’s findings, page load times were slashed by 60%, from 5 seconds to 2 seconds on key landing pages

Preparation Time: Reduced from months to just 3 days

Cost effectiveness: Retailer paid around $250 per test for infrastructure

  • Quick Detection and Fixes: 100% areas needing improvement were identified right after the test and addressed promptly, ensuring no bottlenecks could hearts the shopping experience

  • Improved Page Loading Speed: After optimization based on Perforator’s findings, page load times were slashed by 60%, from 5 seconds to 2 seconds on key landing pages

  • Preparation Time: Reduced from months to just 3 days

  • Cost effectiveness: Retailer paid around $250 per test for infrastructure

Outcome

Conversion Rate Increase

Post-optimization, the site's conversion rate during Black Friday rose by 40%, translating to a significant revenue boost.

User Experience Improvement

Customer feedback highlighted a markedly smoother purchasing experience, contributing to a lower by 30% bounce rate and higher customer satisfaction scores

Confidence in Future Sales Events

The company gained confidence in their website's ability to withstand future surges in online traffic

Additional Benefits

Better SEO rankings due to improved Core Web Vitals, heightened customer loyalty, more robust word-of-mouth marketing, and Ad campaigns

Client's Testimonial

“In a digital world where speed translates to success, Perforator cuts down testing time, directly identifying what needs fixing for the highest quality site performance without breaking the bank. Our website didn’t just survive Black Friday; it owned it.”

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