Optimizing Ad Campaigns with Website Performance

Complete Website Performance Insights with Only 1 Minute of Test Preparation for Marketing Agency Client

Client profile

Digital Marketing agency with full service, such as Web development services, SEO, UI/UX design, Ads campaigns

Goal

Ensure that their client's content heavy website with 2457 pages can seamlessly handle increased traffic of users during the advertising campaign

Challenge:

Check website's ability to handle increased user traffic without performance drop

Identify potential website performance issues before real user do

Make sure client’s marketing budget isn't wasted due to a slow website

Do not increase client’s budget significantly for load testing

Spend up to 1 week to run and analyze load test

Solution

To address these challenges, the Marketing agency turned to Perforator.io. The solution involved:

Load testing with crawler bots

8000 crawler bots were activated simultaneously in 8000 separate browser instances. Each bot went through the entire website (2457 pages) and took 41 minutes to complete the task

Precise performance Bottleneck Identification

Automated detection of performance issues, enabling targeted optimizations

Broken links identification

During the test Perforator not only captured data about performance bottlenecks under the load but it checked every link on the website

Results:

Quick Detection and Fixes: 100% areas needing improvement were identified right after the test and addressed promptly, ensuring no bottlenecks could hearts Ads campaign results

Broken Links: All 328 internal and external broken links were successfully identified

Preparation Time: Reduced to just 1 minute

Cost effectiveness: Cost was around $275 per test for infrastructure

  • Quick Detection and Fixes: 100% areas needing improvement were identified right after the test and addressed promptly, ensuring no bottlenecks could hearts Ads campaign results

  • Broken Links: All 328 internal and external broken links were successfully identified

  • Preparation Time: Reduced to just 1 minute

  • Cost effectiveness: Cost was around $275 per test for infrastructure

Outcome

Happy client

  • Ads campaign performance was better by +14% then predicted
  • Conversion rate increased by 24%
  • Page load time improved by 37%
  • Budget wasn’t increased

Outcome for Marketing Agency

  • Boosted reputation and trust that led to stronger relationships and new contract
  • Empowered client success
  • Time-optimized result delivery
  • Confidence in client’s website performance
Client's Testimonial

“Perforator’s crawler bots improved our ad campaign prep with fast, cost-effective checks for website readiness. No more fear of crashes or slowdowns with 1 minute for test preparation. Unbelievable!”

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